If you’re exploring online estate planning, you’ll likely come across several different platforms offering wills, trusts, and related documents. Trust & Will is one option among many, and it’s designed specifically for people who want a clear, supportive, estate-planning-focused experience.
What types of online estate planning services are available?
Online estate planning platforms help people create documents like wills, trusts, and powers of attorney through guided digital tools. These services vary widely in:
Their focus (estate planning only vs. many legal services)
The level of guidance and support offered
Pricing and complexity
Some platforms specialize exclusively in estate planning, while others offer estate documents as just one part of a broader legal toolkit.
Who are some commonly known competitors?
LegalZoom
A large online legal services company offering estate planning alongside many other legal products, such as business filings and contracts. Some plans include access to attorneys, which may appeal to users looking for broad legal coverage beyond estate planning.
Rocket Lawyer
A membership-based legal platform that provides access to a wide library of legal documents, including estate planning forms. It’s often used by people who want ongoing access to legal templates across many areas of law.
Quicken WillMaker & Trust (by Nolo)
A long-standing estate planning software product that allows users to generate wills and trusts, often in a more self-directed, software-style experience.
Ethos
Primarily a life insurance company that also offers access to basic estate planning tools, such as wills, through certain plans or partnerships. Because its core focus is insurance, its estate planning offerings are generally more limited.
FreeWill
A free tool that helps users create a basic will at no cost. It’s often a starting point for people with very simple planning needs.
How is Trust & Will different?
Trust & Will is dedicated exclusively to estate planning. Unlike platforms that offer estate documents alongside many other legal services, Trust & Will focuses solely on helping members create, understand, and maintain estate plans.
That focus allows Trust & Will to offer:
A guided experience designed specifically for wills, trusts, and related documents
Clear explanations written for people new to estate planning
State-specific document creation
Ongoing access to customer support for estate-planning-related questions
Digital storage and easy updates as life changes
For many members, this specialization makes the process feel more approachable and less overwhelming.
Is Trust & Will a good fit for people new to estate planning?
Trust & Will is designed to make estate planning approachable and clear, especially for people who:
Are creating an estate plan for the first time
Want a clear, step-by-step experience
Prefer estate-planning-specific tools over broad legal marketplaces
Value access to help without added complexity
When might another platform make sense?
Some people prefer platforms that:
Bundle estate planning with business or contract services
Include ongoing legal memberships across many legal topics
Offer free will creation with minimal guidance
The “right” choice depends on what level of support, focus, and complexity you’re comfortable with.
Online estate planning tools work well for many common situations. However, more complex needs, such as advanced tax planning, special needs trusts, or asset protection strategies, may require guidance from a licensed attorney.
Trust & Will can help connect members with an attorney through its referral network when legal advice is needed. You can connect with the Member Support team for more information.